OEM PRODUCTS
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FARMINGTON HILLS, Jan. 20, 2003
Akebono Corporation, North America’s leading supplier of advanced automotive friction materials and components, today announced the appointment of John Lauer as Vice President of Sales, Marketing and Business Planning, effective immediately.
In this position, Mr. Lauer is responsible for all North American OEM sales and marketing activities involving domestic and new-domestic OEMs and Tier I suppliers, as well as the organization’s non-automotive customers. He also is in charge of business planning activities, including product advertising, brand management and commercial long-range planning.
Mr. Lauer, a 25-year veteran of the automotive industry, was most recently a Partner at Global Business Associates, a private executive management and business consulting enterprise headquartered in Metro Detroit. Prior to this position, he worked several years for Borg-Warner Automotive in various Vice President roles in charge of business development, corporate strategy, and sales & marketing. Earlier in his career, Mr. Lauer spent three years with Coltec Industries, where he was responsible for the sales and marketing activities of three business units. He also worked for 17 years at Holley Automotive in a number of supervisory positions. Mr. Lauer has a B.A. Degree in Business Management from Defiance College.
“We are very excited to welcome John into the Akebono family,” said Kevin J. Alder, Akebono’s President and COO. ěHe brings years of experience in the industrial and automotive parts manufacturing industry, and his leadership will help guide Akebono North America toward continued success well into the future.”
Akebono Corporation, North America (ACNA) is a world leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. ACNA is a subsidiary of Akebono Brake Industry Co., Ltd. (Tokyo) which operates technical/R&D centers in Japan, the United States and France, with 30 wholly owned or affiliated manufacturing facilities worldwide. Akebono launched U.S. brake sales and production operations in 1980. Worldwide, Akebono employs a total of 6,800 people; 1,900 in North America. For more information visit www.akebonobrakes.com.
Alan Swiech
Akebono North America
248.489.7406
aswiech@akebono-usa.com
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